by Sally McMahon | May 22, 2015 | Content Marketing
Need specific examples of content marketing? Here are 25 ideas you can implement now. Research: Perform extensive keyword research to topic model its blog categories, then assigned experts to create “everything you need to know” about content for each topic. Enews: Create multiple newsletters if your audience has varied interests Give subscribers an option for a daily, weekly, or monthly newsletter. Adopt mobile-optimized design techniques—such as using a single-column layout, large text, and buttons, and spacing out links. Be sure landing page for web is mobile friendly. Eye Candy: Integrate exciting videos and entertaining infographics into publications. Polls: Create a quick poll on web site or social sites on a regular basis. Recognize them when you use one of their ideas. Case Studies: Think beyond straight text and consider adding visual elements such as videos and photos to make your stories come to life. Instead of focusing on traditional features/benefits, focus on the meaning of its technology. Blogs: Create valuable content, videos and answer questions about various topics in your industry. Focus on interactive conversations. Guest Posting: If you have individuals who are well-respected – or want to build a personal brand – consider using articles on other web sites. For articles to pack the most punch, it’s essential that they be about a specific need – not your brand. Articles on Web: Think about how members of your audience are segmented and what questions they may have, and consider organizing your content around these key areas. Consider who is your core audience and what is your content marketing mission? Events: In person events: If bloggers and the press are...
