Using content marketing for events
We were asked by the Kentucky Life Sciences Council (KLSC) to help with content marketing and event planning for the Derby Partnering Summit in May in Northern Kentucky.
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5 lessons in growing your business
Getting started with content marketing: What is it? Why should I care? How can it help my business? If you are new to content marketing, here are the basics.
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25 examples of content marketing
Need specific examples of content marketing? Here are 25 ideas you can implement now.
read moreContent marketing in the virtual world
Content marketing is all the rage right now, and there’s a good reason for it. The age of advertising is now shifting to digital; meaning that marketing efforts, transactions and even relationships are taking place strictly online.
read moreThe power of personal branding
Regardless of your status as a network physician, a practitioner in a private practice or even one with a concierge practice, your ability to generate income is directly related to your ability to treat more of the right kind of patients. Increasing your ideal patient load may no longer rest exclusively on the activity of your referral network.
read moreIf you’re not using infographics, you’re doing your content marketing wrong
Marketing has changed substantially over the decades, perhaps most rapidly over the last decade with the widespread use of social media. Content marketing is believed to be the future of marketing. Press releases and mass marketing emails no longer cut it.
read moreSeven steps for starting a content marketing program in your organization
You are an expert, now you need to let your clients know it. In the world of new media, the challenge is how to catch somebody’s attention in a crowded and noisy arena. The key to success is in developing a solid content marketing plan that will help you build your brand while getting the attention of your desired audience.
read moreContent marketing: A new way to foster relationships, engage your customer in a conversation
You are an expert, now you need to let your clients know it. In the world of new media, the challenge is how to catch somebody’s attention in a crowded and noisy arena. The key to success is in developing a solid content marketing plan that will help you build your brand while getting the attention of your desired audience.
read more5 steps to building a Twitter following
Looking to increase your Twitter following? How to found and be found by the people who want to find you but don’t know you exist.
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